Social Media, Social Audience
Audience today live in what’s called the ‘Attention Economy,’ which means that we day trade our attention as if it were a commodity…
And it is.
Both in our daily lives and the higher scheme of things, we are quite literally selecting and choosing who or what we ‘pay attention’ to.
As audience we’re always coming to micro-decisions as to which brand to select, which link to tap, which post to stay looking over on. So how can brands incentivize people to pay attention to them?
Start Thinking Like a Media Company!
Whether you’re in business, genuine domain, quick nourishment, excellence, tech, retail or transportation, it’s not sufficient to offer a item or benefit — people first have to know you exist.
To that effect, ‘being’ on social media is just the start; your real goal is to leverage the platform to command attention. To do this, you’ll need to truly resonate with your audience by dissecting what it is they consume and delivering it to them in a format content they’re comfortable with.
Sharing content helps us connect. Connection helps us engage. Engagement leads to a relationship. Relationships lead to friendship and possibly endearment.
In this period, everybody ought to be considering like a media company. You’ve got to stand out for client buy-in, and brands that esteem social media and make an successful substance methodology will quicken their development and put themselves in direct discussion with their clients to memorize from them and emphasize on their handle.
Social media and content creation can no longer be treated as an after-thought — they’re key ingredients in the recipe for online success.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
~Seth Godin
